Why Should I Upload My Albums on Fb
In concluding week'southward commodity, "Using Facebook'due south New App Icons to Promote Your Business," I discussed how to modify Facebook Page app icons, which are located merely beneath the cover image.
The first icon that appears in the row of four is "Photos." It cannot exist moved from this first position, fifty-fifty if merchants want to replace it with a custom app icon, such as a welcome tab or special offers tab.
Due to the location, it's likely the Photos icon, which links to the "Photograph Albums" section of the folio, will receive many clicks. It's best, therefore, to maximize the use of Photo Albums to drive website traffic and encourage sales.
This article discusses how to use the Photo Albums component and presents six ideas for increasing their marketing effectiveness.
How to Apply Photograph Albums
When clicked, the Photos icon links to the Photograph Albums section of the Facebook page. 3 albums are included by default: "Profile Photos," "Comprehend Photos" and "Wall Photos." Beyond that, you can add as many albums as you wish. Here'south how the process works.
- Click the photos icon, which takes you to the Photos Albums folio.
- Page administrators see — in the upper right-paw corner of the folio — two buttons: "Add Photos" and "Add together Videos." Click Add Photos. This opens a window revealing the folders on your computer's hard-drive.
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Click the "Add Photos" button to create a photo anthology.
- Get to the folder that contains your photos and select those y'all wish to add. Facebook allows multiple images to be uploaded at ane time. Use the Control fundamental on a PC or the Command cardinal on a Mac to select multiple images.
- Once the desired images have been selected, click the "Open" push button located in the lower right-hand corner of the window. The upload process volition begin. Yous volition observe that, once uploaded, Facebook automatically creates a new photo anthology containing the images.
- Give your anthology a title and description.
- If desired, you can also add a location where the images were taken, along with the date they were taken. In that location is also an option to upload the images in "High Quality," which allows for high-resolution images to be uploaded. My experience has been that slows down the upload process, but yous tin test that for yourself.
Some other way to create photograph albums is by posting photos direct through the status update interface located on Timeline. You can see from the screen shot below that Facebook gives you the ability to upload both individual photos or create photo albums. Using either approach, the process every bit described above remains the same.
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Create photo albums directly from Timeline.
Keep in heed that, once published, photo albums announced on Timeline. The paradigm that has been selected every bit the "cover" for the album is showcased as the largest, accompanied by thumbnails of three other images.
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Photograph album every bit it appears in Timeline.
Now that your new album is gear up upwards, it'southward time to edit the private photos. This tin can be done in ane of two means: from the album view or on photos individually.
Editing Photo Information in Album View
Facebook provides several options for calculation information to each photograph while even so in the anthology view.
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Photo as it appears in the anthology view.
- Beneath each image in the album is an option to add a description of the photograph. "Say something about this photo…" is the phrase you will see.
- In that location are as well options to include tags, set the engagement and fourth dimension when the photograph was taken, and to add location data.
- Lastly, via the drop-down arrow that appears in the upper right-hand corner of each photo when it is moused-over, select one to use equally the cover image for the album. At that place is likewise an option to remove photos if desired.
- Once information has been added to each image, click the "Post Photos" button located in the lower right-hand corner of the anthology to publish information technology.
Editing Data on Individual Photos
One time the anthology has been created, you can now click on each photograph to add data if you lot had not already done so in the album view.
Click on one of the photos in the album. This will open a "lightbox" viewer that reveals a larger version of the photo, along with a sidebar column that allows y'all to add a description, tag the photo, and add together appointment and location information.
You will also find that each photo carries with it the ability for users to "Like," "Comment" and "Share" the prototype. Other options include the ability to download the prototype, delete it and prove a full-screen version.
This lightbox interface too acts as sort of a slideshow, enabling viewers to whorl back and forth from one photo to some other without being required to go back to the photograph album.
half-dozen Ideas for Photograph Album Marketing
- Feature Select Product Images
For ecommerce merchants this is a no-brainer. However, don't take this as license to upload images of every production in your catalog! Instead, create photo albums tied to seasonal sales, special offers, featured products, new products or specific marketing campaigns. And add new albums often to keep fans coming back.
- Select the Best Image every bit the Embrace
As described above, Facebook gives you the option to select ane epitome every bit the "cover" of the album. This is the one that will be featured every bit the thumbnail of the album every bit well as the one that is showcased in Timeline in one case the album is published. Give conscientious consideration as to which epitome you choose. If y'all fail to make a selection, Facebook volition practise it for you using the beginning image in the album.
- Write Descriptions That Make Sense to the Viewer
When writing descriptions think in terms of what the viewer would best understand. If information technology's a product image, for instance, employ the same clarification as y'all utilise on the product page of your website. This creates a sense of continuity between the photo as it appears on Facebook and the product folio on your site. Also, there is no need to be verbose. Shorter descriptions that are no longer than one or two paragraphs are sufficient.
- Include Calls to Activity
Associate calls to action with each description, such every bit "Click here for more data" or "Buy now" If images are tied to a specific offering.
- Include Hyperlinks
To bulldoze traffic to your ecommerce or small business concern website, especially when calls to activeness are used, include hyperlinks to pages associated with the images.
- Use Photos That Brandish the Personality of Your Brand
Don't think of photo albums as just a way to push products. Let your Facebook page become the personality of your brand, as well. Use behind-the-scenes photos, pictures of employees, images of special events, or other fun photos. Ane ecommerce merchant that does a cracking job with this is Canadian wellness products visitor Well.ca. It's not hard to see from its photo albums that Well.ca is a company that enjoys what information technology does.
Facebook Best Practices
Facebook provides its ain prepare of best practices for using photos in a marketing context:
- Include photos in Wall posts. Posts that include a photo anthology or a motion picture generate as much every bit 180 percent more date than posts lacking photos. The same holds true for videos, besides.
- Use assuming visuals. Grab your audition's attention by using uncomplicated images with a clear focal point. Images with highly saturated colors too help the artistic stand out against the site'due south white groundwork.
- Feature images that capture your make. Ideally your profile image will be your logo or other symbol. But people should also recognize your brand in the images y'all feature.
Conclusion
The "Photos" icon is prominent on the Facebook page. Maximize its value through the use of images that tell the story of your company, not only in terms of what products you sell, but who it is in terms of the visitor civilization. This allows fans to become familiar with both the products and people that sell them.
Next week, I volition feature examples of 10 minor businesses that are using photo albums to their best advantage.
Source: https://www.practicalecommerce.com/Facebook-Photo-Albums-Maximize-the-Marketing-Value
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